I propose to introduce a solution consisting in setting the display of pop-ups from some page on the site. For example, we set the pop-up to appear on the second page. The client enters the page, the pop-up does not appear on the first tab, but when switching to another subpage or reloading the page (2 pages) the pop-up appears. Thanks to this, you can, for example, divide nicely - the pop-up from coockies is displayed immediately, and the advertising pop-up at the second installment.