RFM Customization
T
Thiago
Considering how the RFM matrix is a significant advantage for our clients, I'd like to propose an improvement to its configuration. Currently, we can only modify the RECENCY values by setting the ranges we deem necessary. However, it's not possible to customize the FREQUENCY and MONETARY VALUE ranges. Since each business has its uniqueness and operates differently based on its niche, it would be beneficial to be able to input values according to our specific needs, just like we can with RECENCY.