GA4 unnatural growth in (direct)/(none) & (not set) traffic
Sławomir Pociecha
Clients after completing GA4 integration with edrone noticed an unnatural increase in traffic (direct)/(none) or (not set). Clients claims that we duplicate events or sent to much data. It sometimes concerns duplicating conversion events and sometimes sending to much OPEN events as unidentified traffic.
Sławomir Pociecha
Partial answer is in this article: https://help.edrone.me/en/articles/8687508-increased-direct-and-not-set-traffic-in-google-analytics-4-after-integration-with-edrone